Interactive Marketing
Specialist – Electronic Media Sika
Sarnafil manufactures high quality, single ply roofing and waterproofing membranes. With over 40 years experience, Sika Sarnafil's roofing and waterproofing systems are recognized for
their ability to withstand the test of time. Our solutions are successful and we service our customers by providing beneficial support in the form
of comprehensive design review and technical advice during construction. . We are looking for an interactive marketing specialist to take our e-marketing strategy and initiatives
to the next level. Working directly with the director of marketing, the interactive marketing specialist will develop the
company’s goals, objectives and tactics to leverage the internet and other digital technologies to support
the company’s business goals. This position reports to the Director of Marketing.
The
responsibilities include:
Manage Sika Sarnafil’s
U.S. and Canadian website content
Optimize website ranking with
major search engines
Evaluate and recommend interactive marketing
media opportunities consistent with the e-media strategy and budget
Manage
interactive marketing campaigns, including email, banners, webinars, e-newsletters and e-learning portals
from start to finish
Work with media agencies and outlets to develop
creative, secure placement and measure results of e-media initiatives
Manage
product content on various sponsored websites
Work with various
enterprise software programs to manage customer information for use with marketing activities
Follow
company environmental and safety policies.
Other projects as assigned
The
ideal candidate will have the following qualifications and skills:
Bachelor’s
degree in marketing or liberal arts
2 to 5 years related experience
in marketing with an emphasis on electronic media
Personal
Skills and Abilities:
Strong understanding
of interactive marketing including website design (html programming not required), search engine optimization,
email, banners and google adwords.
Must be very detail oriented
Proficient
with windows based software, Quark XPress, Adobe InDesign, and PhotoShop a plus
Strong
analytical skills
Must be able to manage projects from beginning
to end
Excellent written and verbal communication skills
Enjoy
working in a fast paced environment with tight deadlines.
Must
be able to manage and organize several activities at one time
Must
work well with groups of people from diverse disciplines
Creative
and business writing skills a strong plus
Sika
Sarnafil offers a comprehensive benefit package including competitive salary, profit sharing, medical
and dental insurance, flexible spending and dependent care plans, and an excellent 401(K) program and
tuition reimbursement.
If you are interested in this challenging position
in a growing company, please send your resume including salary requirements to us.
Sika
Sarnafil, A Division of Sika Corp. Cora Ellies, Human Resources Director 100
Dan Road Canton, MA 02021 email:jobs.sarnafil@us.sika.com fax:
781-828-8849
